Structure for Master of Applied Cultural Analysis (MACA)
MACA is a two year master programme within applied Cultural Analysis. The master programme is a further specialization in cultural studies for BA-graduates from the Humanities and the Social Sciences. The education concludes with a Master Thesis.
The Master in Applied Cultural Analysis consists of seven modules including the master thesis. Module 10 and 15 can be replaced by Elective Master's Studies.
|1st term||2nd term|
Module 10:Introductory module. Introduction to Applied Cultural Analysis (7,5 ECTS).
Module 11: Contemporary Theories of
Module 12: Strategies for Cultural Analysis (15 ECTS)
Module 13: Fieldwork and
Module 14: Understanding Organizations and
Module 15: Specialisation (15 ECTS)
Or: Elective Master’s Studies
Module 16: Thesis (30 ECTS)
Introduction to Applied Cultural Analysis (7,5 ECTS)
This course is an introduction to the application of cultural analysis in public administration, private corporations, and cultural heritage management. A small scale field project is undertaken to acquire hands-on experience in conducting cultural analysis in different organizational settings.
Theoretical traditions in the Cultural and Social Sciences (7,5 ECTS)
Through this course, students will acquire advanced knowledge of topical questions of epistemology in the Humanities and Social sciences. Different epistemological approaches to cultural analysis will be explored in order to enable students to identify and discuss epistemological aspects inherent to concrete modes of cultural analysis. Additionally, students will learn how to locate current issues of epistemology in a broader historical context.
Contemporary Theories of Culture and Society (15 ECTS)
Advanced graduate level course focusing on the theoretical principles and implications of cultural analysis. Students will acquire thorough knowledge of key problems in contemporary culture theory and acquire the analytical tools to develop and delineate problems in cultural analysis. Exploring thematic clusters such as globalization, regionalism, identity politics, knowledge society, consumption, cultural economy, state, nation, and modes of everyday life, the course enables critical reflection on the constitution of different modes of cultural analysis.
Strategies for Cultural Analysis (15 ECTS)
The pivotal point of this course is the question of how problems of cultural analysis are constituted and conducted following different analytical approaches. The exploration of these questions is organized in student workshops which include training in advanced ethnographic fieldwork methods, such as interview, observation, material culture analysis and digital ethnography. Further it involves the critical reflection on possibilities and limitations of different forms of visual communication and media to convey research results. Thematically the course revolves around questions of regionalism, considering particular sites of cultural production such as materiality, narratives and rituals. The exploration of different regionalisms and their intersections clusters around specific themes such as cultures of innovation, diversity management and the cultural dimensions of planning.
Fieldwork and Project Management (15 ECTS)
This curriculum component is fieldwork driven and based on a project envisaged and developed in cooperation with a public or private organization. Fieldwork and cultural analysis is conceived and designed as a feasible and focused project, through which the student acquires professional skills in project design, implementation and management, including budgeting, controllership, cost accounting, and fiscal evaluation. Reflections on the ethics of fieldwork are included as a component in project design and final evaluation. The course objective is to enable the student to independently design and conduct a fieldwork driven project in a given working environment. This includes the reflective ability to select and develop types of field inquiry and presentation appropriate to the given assignment.
Specialization (15 ECTS)
The content of this curriculum component is optional. Students should use this opportunity to create their personal MACA profile. Here, they might consider the following fields of specialization: Organizational cultures and leadership; Strategic communication; Media; Cultural heritage management.
Understanding Organizations and Communication (15 ECTS)
This curriculum component is a combination of firsthand experiences gained through an internship (in a corporate entity, organization, or public administration) and course readings in the cultural lives of organizations and techniques of communication adapted to specific contexts. The understanding of organizational life is broadly conceived as the mapping of conflicting values and rationales within an organizational structure. Reflections on how the presence of the intern/investigator might have implications for the data generated and the problem being investigated forms an integrated part of the research design. The acquisition of communicative strategies revolves around the ability to translate the insights gained through cultural analysis into a language which makes sense beyond the particular confinements of academic disciplines. Students should be able to convert knowledge gained through cultural analysis to practical recommendations strategically selecting the best suited activities, learning processes, organizational changes and/or executive coaching which will accommodate the problem, as it is seen and understood by the people working in the organization.
Master thesis (30 ECTS)
In the MA thesis the student is expected to demonstrate the skills acquired in the use of theory and methods to a specific thematic cluster. The student needs to craft, delineate and tackle a relevant research problem, to discuss key concepts and relate these to significant schools of thought and theoretical currents and to put the results of the thesis in a critical perspective.